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AMDAVAD'S PREMIUM DIGITAL MAGAZINE
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How best should marketing be taught and learnt? Lessons from IIM-A professor Abhinandan Jain   Last month, we celebrated Teachers’ Day. During the same month, I also had the privilege of participating in a unique event for one of the greatest teachers of marketing of our times. Prof Abhinandan Jain, who has taught over forty batches of students at the Indian Institute of Management, Ahmedabad, was retiring after 44 years of a most distinguished career.

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