This holds true for husband-wife duo Aakash and Vishwangi Vaghela, who co-founded AV Organics based on their curiosity and a whole lot of research. Founded in 2018 in Vadodara, Gujarat, the startup launched its first product Evocus - bottled black alkaline water - this June. The first-of-its-kind in India, this kind of water already has many takers world over, claim the founders. But what is so intriguing about water being alkaline? Aakash, 30, a graduate from Regent’s University London, was managing his real-estate company, Emerald Group, when, in late-2016, he came across an article on the benefits of alkaline water.