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GUJARAT'S PREMIUM DIGITAL MAGAZINE
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Gujarat News

On the website of the Typecraft Initiative, one can see the letter ‘R’ etched in a foliage-rich, botanical typeface. It carries the essence of the vibrant reverse appliqué and patchwork style of the Dhebaria Rabari embroidery practiced in Kutch. This age-old craft has been interpreted as a font in collaboration with five craftswomen, Balli ben, Jeni ben, Seju ben, Parma ben and Dawal ben. In fact, collaboration is at the heart of what Typecraft does. Founded in 2012 by visual designer and educator Ishan Khosla, in partnership with Andreu Balius and Sol Matas, the project is a one-of-its-kind, creating a digital typeface from a craft or tribal art. As Khosla states, the initiative combines traditional knowledge systems with design and digital technology.....