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A Boom Time for Businesses The festive season in India, spanning from Raksha Bandhan to Holi, accounting for nearly two-thirds of their annual revenue. To capitalize on this festive fervour, companies are launching new products, offering discounts, and promoting their brands. With increased consumer spending and demand for temporary workers expected to rise by 15-20%, staffing firms are gearing up to meet the demand. The apparel, garment, and retail sectors are expected to see a surge in temporary hiring, with tier-2 and tier-3 cities driving the demand. The festive season has kicked off with Rakshabandhan, Krishnajanmashtami, and Ganesh Chaturthi, marking the beginning of a thrilling period of celebrations and increased consumer spending in India. Spanning from Raksha Bandhan (August 19) to Christmas to New Year and to Holi, this period accounts for nearly two-thirds of the annual revenue for most companies in the country. To capitalize on this festive fervour, companies are launching new products, offering discounts, and promoting their brands, making it a critical period for their annual performance. .......Cont
