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13 Apr 2018
Tier II and Tier III entrepreneurs feel the investor community is unfairly focused on the top ten cities. There is an emerging, motivated India beyond that, they say. It is often said that there are two Indias — one that lives in the top ten cities, and Bharat that lives in the hundreds of small towns beyond them. ...But, there is an emergence of good FMCG and F&B startups in places like Kolkata, Ahmedabad, etc,” says Apoorv. Moreover, running a startup in Indore or Lucknow or Jaipur is far more cost-effective than operating in Bengaluru or Mumbai. Not only that, small town startups fetch more loyalties from their employees.
